Ahmad A, Salleh SM, Perumal S a/l. Information Technology, Marketing Database and the Process of Integrated Marketing Communications (IMC): A Resource-Capability Nexus. Pak. J. Humanit. Soc. Sci [Internet]. 2018 Dec. 31 [cited 2024 Dec. 24];6(4):544–560. Available from: https://internationalrasd.org/journals/index.php/pjhss/article/view/89