Khan, Ali Junaid, Fatima Farooq, Abou Bakar, and Muhammad Murad. “Predictors of Brand Equity in the Contemporary Markets”. Pakistan Journal of Humanities and Social Sciences 10, no. 2 (June 30, 2022): 913–925. Accessed December 23, 2024. https://internationalrasd.org/journals/index.php/pjhss/article/view/864.