Qadeer, Rooma, and Nosheen Rafi. “The Role of Knowledge Management and Cause Related Marketing towards Sustainability to Promote Societal Marketing Concept”. Pakistan Journal of Humanities and Social Sciences 13, no. 1 (January 25, 2025): 12–20. Accessed February 24, 2025. https://internationalrasd.org/journals/index.php/pjhss/article/view/2589.