Sandhu, Moeed Ahmad, and Sadaf Shabbir. 2023. “An Extensive Evaluation of Brand Image With Moderating Effect of Brand Engagement to Determine Brand Loyalty and Consumers’ Purchase Intention: A Study of Famous Female Apparel Brands in Pakistan”. Pakistan Journal of Humanities and Social Sciences 11 (1):266-80. https://doi.org/10.52131/pjhss.2023.1101.0348.