QADEER, Rooma; RAFI, Nosheen. The Role of Knowledge Management and Cause Related Marketing towards Sustainability to promote Societal Marketing Concept. Pakistan Journal of Humanities and Social Sciences, [S. l.], v. 13, n. 1, p. 12–20, 2025. DOI: 10.52131/pjhss.2025.v13i1.2589. Disponível em: https://internationalrasd.org/journals/index.php/pjhss/article/view/2589. Acesso em: 24 feb. 2025.