USMAN, Muhammad; KHAN, Muhammad Imran; KHATTAK, Asmat Nawaz. The Impact of Open Innovation (OI) on Competitive Advantage (CA) in Presence of Knowledge Coupling (KC): An Empirical Study on Small and Medium Enterprises (SMEs), District of Gujranwala, Pakistan. Pakistan Journal of Humanities and Social Sciences, [S. l.], v. 12, n. 4, p. 3212–3220, 2024. DOI: 10.52131/pjhss.2024.v12i4.2568. Disponível em: https://internationalrasd.org/journals/index.php/pjhss/article/view/2568. Acesso em: 23 feb. 2025.