AHMED, Rai Sheraz; NASIR, Ali. Investigating the Impact of Influencer’s Marketing on Online Impulsive Buying Behavior with the Mediating Role of E-WOM, Fanaticism and Value Shopping. Pakistan Journal of Humanities and Social Sciences, [S. l.], v. 12, n. 2, p. 972–986, 2024. DOI: 10.52131/pjhss.2024.v12i2.2148. Disponível em: https://internationalrasd.org/journals/index.php/pjhss/article/view/2148. Acesso em: 3 jul. 2024.