LATIF , Assad; FAIRDOUS, Raheela; AKHTAR, Raheel; AMBREEN, Muffarah. Exploring the Impact of Big Data Analytics on Organizational Decision-Making and Performance: Insights from Pakistan’s Industrial Sector. Pakistan Journal of Humanities and Social Sciences, [S. l.], v. 11, n. 2, p. 1714–1732, 2023. DOI: 10.52131/pjhss.2023.1102.0475. Disponível em: https://internationalrasd.org/journals/index.php/pjhss/article/view/1413. Acesso em: 3 jul. 2024.