The Impact of Entrepreneurial Bricolage on Sustainable Entrepreneurship: Exploring the Role of Frugal Innovation

Abstract

This study aims to investigate the determinants that impact sustainable entrepreneurship within the entrepreneurial community in Pakistan. The convergence of globalization and increased consciousness regarding sustainable development has generated tremendous ambition, zeal, and curiosity regarding the course of sustainable entrepreneurship. With these conditions, the study's goal is to investigate potential predictive factors that promote sustainable entrepreneurship among Pakistani entrepreneurs. This research investigated the relationship between entrepreneurial bricolage and sustainable entrepreneurship by employing a frugal innovation as mediators. Through the use of structural equation modelling with partial least squares, 392 responses to a Pakistani survey instrument were analyzed. The findings of this study suggest that there is a relationship between entrepreneurial bricolage and the level of sustainable entrepreneurship. This relationship is mediated by the function of frugal innovation. This research emphasizes the significance of sustainable entrepreneurship in light of the increased environmental and societal consciousness among consumers, as well as global regulations pertaining to environmental safeguarding.