Radio Pakistan in the Digital Age

Authors

DOI:

https://doi.org/10.52131/pjhss.2023.1102.0401

Keywords:

FM Broadcasting, Campus-based FM Radios, Social & Cultural impact, Audience, Audio culture

Abstract

With the advancement of technology, the use of streaming media by media petitioners has taken a quantum leap in recent years. The use of webcasting is now common in PSB (public sector broadcasting) across the globe. With the adaptation of the latest technology and its use in different program formats, Radio Pakistan has planned to use the best streaming gadgets in the coming years. Webcasting has increased the availability of radio communication, to anyone who has access to a computer. Pakistan Broadcasting Corporation, commonly known as Radio Pakistan, adopted web-based technology for its programming in 2010 in its initial stages. To reach across the globe, medium
waves and FM broadcasts of Radio Pakistan are now using Garden Radio Apps to increase their listenership and improve their reception. Under the vision, ‘’Digital Pakistan had decided on a complete digital migration of Radio Pakistan under the Phase 1 and Phase 11 DRM (Digital Radio Mondiale) Plan.

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Author Biographies

Muhammad Ahmad Sheikh, University of Lahore, Pakistan.

School of Creative Arts

Ali Ab Ul Hassan, University of Lahore, Pakistan.

School of Creative Arts

Muhammad Tariq, Bahauddin Zakariya University, Multan, Pakistan.

Institute of Media and Communication Studies

Muhammad Zia, University of Lahore, Pakistan.

School of Creative Arts

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Published

2023-05-12

How to Cite

Sheikh, M. A., Hassan, A. A. U. ., Tariq, M. ., & Zia, M. (2023). Radio Pakistan in the Digital Age. Pakistan Journal of Humanities and Social Sciences, 11(2), 896–907. https://doi.org/10.52131/pjhss.2023.1102.0401

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