iRASD Journal of Management <p style="text-align: justify;"><em><span data-contrast="auto">i</span></em><span data-contrast="auto">RASD</span><span data-contrast="auto"> Journal of </span><span data-contrast="auto">Management (<em>i</em>RASD-JOM</span><span data-contrast="auto">) is a</span><span data-contrast="auto">n international</span><span data-contrast="auto"> bi-annual double-blind peer</span><span data-contrast="auto">-</span><span data-contrast="auto">reviewed research</span><span data-contrast="auto"> </span><span data-contrast="auto">journal</span><span data-contrast="auto"> which is</span><span data-contrast="auto"> published by the International Research Alliance for Sustainable Development - </span><span data-contrast="auto">iRASD</span><span data-contrast="auto">. <em>i</em>RASD Journal of Management (<em>i</em>RASD-JOM) addresses the issues of management sciences and is committed to providing open access to all its published content. <br /></span><span data-contrast="auto"><strong>Online ISSN:</strong> 2709-8451<br /></span><span data-contrast="auto"><strong>Print ISSN:</strong> 2709-8443</span></p> International Research Alliance for Sustainable Development - iRASD en-US iRASD Journal of Management 2709-8443 The Role of Soft Skills and Organizational Unfairness between Leadership Style and Employee Performance: A Quantitative Study in Educational Institutes of Pakistan <p>Thoughts, strategies, beliefs, and philosophies are continually evolving and changing. In this era of change and growth, leaders have the greatest impact on the success and long-term viability of all organizations and institutions, as well as the formation and maintenance of organizational culture (Robbins &amp; Judge, 2012). Furthermore, the same holds true for educational institutions. Therefore, this study is interested in identifying the effect of leadership styles on employee performance, focusing on the mediating role of soft skills and the moderating role of organizational unfairness. A quantitative method was adopted, and the data of 184 teachers was collected by a higher educational institute. The study has used a cross-sectional research design by using the convenience sampling technique. SMART PLS version 22 data analysis reveals that transactional and transformational leadership styles have a significant positive relationship with employee performance via the mediating role of soft skills. Further organizational unfairness has negatively moderated the relationship between transactional and transformational leadership styles and employee performance. The present study is useful for building employee performance by employing various soft skills and leadership styles and reducing the environment of organizational unfairness. This research could pave the way to improving employee and management readiness to face the 4.0 education era. Limitations and future recommendations are discussed.</p> Kamran Khan Mahvia Gul Copyright (c) 2023 Kamran Khan, Mahvia Gul 2022-12-18 2022-12-18 4 4 537 549 10.52131/jom.2022.0404.0097 Impact of Social Media Marketing on Service Marketing in prospective of Pakistan’s Market <p>In this study the impact of social media on service marketing for global service brands is check in Pakistan. The Social Media marketing has following important factors exposure, service quality, customer contact that has relationship with service marketing at two levels, effectiveness, and cost efficiency. A questionnaire is designed as per standard and data is collected from the population of Pakistan. The statistical analysis is done through the SPSS by applying ANOVA and other required tests. It is concluded from the quantitative study the social media marketing increases the outreach of the customer and result in improvement in service marketing of global service brands in Pakistan. The result of this study to be tested at big sample before generalizing the findings.</p> Zulqarnain Haider Khush Dil Khan Copyright (c) 2022 Zulqarnain Haider, Khush Dil Khan 2022-12-18 2022-12-18 4 4 550 566 10.52131/jom.2022.0404.0098 Evaluation of The Determinants of Domestic Bonds in Ghana <p>The study sought to examine the determinants domestic bonds in Ghana using secondary data. The researcher used the Government of Ghana bonds issued in 2013 to 2017 and has not matured by 31st December 2019. A sample of 6 Government of Ghana bonds which have been on the secondary market for at least two years with a tenor of at least three years was used by the researcher. Based on the stationary and the existence on cointegration vectors, the study investigated long and short run effects using ARDL (1,0,1,1,1,1) and ARDL (1,2,2,2,2,2) Error Correction Models respectively. The E-Views version 11 was used to conduct the analysis. It was found that GDP had a long run insignificant positive effect on Ghana Government Bond Prices, but a short run significant positive effect on Ghana Government Bond Prices. The second major finding was that Exchange Rate had a significant positive effect on Ghana Government Bond Prices in the long run, but this significant effect was negative in the short run. Thirdly, it was revealed that inflation had a significant negative effect on Ghana Government Bond Prices both in the long and short run. Risk Free Rate of Return had a significant negative effect in the long run but had insignificant effect in the short run. Monetary Policy Rate had significant positive effects in the long and short run. It was concluded that increases in Exchange Rate, Gross Domestic Products and monetary policy led to corresponding increases in the prices of government bonds while increases in Inflation, and Risk Free Rate of Return led to a decrease in the prices of Government bonds. In the short run, an increase in Exchange Rate and Inflation leads to a decrease in bond prices while an increase GDP, Risk Free Rate of Return and Monetary Policy Rate leads to a corresponding increase in bond prices. It is recommended that investors consider inflation, GDP, exchange rate, Risk Free Return and Monetary Policy, among other factors, when making decisions on the position to take in a bond as it determines bond prices. Policymakers should aim at working to achieving low inflation and exchange rate figures as that will increase bond prices and make it more attractive to foreign investors. It is also important that policy makers understand and manage effectively risk free bonds and the monetary policy as they have significant effects on the prices of government bonds.</p> Zahra Moro Oscar Agyemang Opoku Copyright (c) 2022 Zahra Moro, Oscar Agyemang Opoku 2022-12-25 2022-12-25 4 4 567 582 10.52131/jom.2022.0404.0099 Impact of Benevolence, Integrity, and Ability on Trust in Supervisor <p>The purpose of this paper is to examine the impact of Benevolence, Integrity, and Ability on trust in supervisors in Karachi, Pakistan. To perform this research, a quantitative study was conducted and a structured questionnaire was designed and distributed among the 300 employees in the manufacturing industry. The findings of this research are to discover the relationship between benevolence, integrity, and the ability to trust a supervisor. This is academic research and is conducted in Karachi, Pakistan. This research is done to find out the trustworthiness attribute that is most important and effective to predict employee trust in the supervisor. Supervisors should have trustworthiness attributes such as benevolence, integrity, and the ability to gain employees’ trust and decrease the anxiety and avoidance of employees at work.</p> Madiha Akhlaq Kokab Kiran Copyright (c) 2022 Madiha Akhlaq, Kokab Kiran 2022-12-30 2022-12-30 4 4 583 601 10.52131/jom.2022.0404.0100 Relationship Between Strategic Orientation, Service Innovation and Its Impact on Market Performance <p>The purpose of this research is to analyze the relationship between a company's strategic direction and the effectiveness of its service innovation and market presence. Owners and administrators were given a preliminary survey questionnaire to fill out. While correlation looks at the link between factors, regression demonstrates the null hypothesis. Customer focus, competitor focus, cost focus, inter-functional coordination, service innovation, and market success were all examined using various techniques. Our research showed that when looking at combined industries, only the link between client focus and service innovation is supported, while the link between service innovation and market performance is not. There is evidence to support the hypotheses that service innovation boosts market performance in the telecommunications sector, and that a focus on competitors and costs contributes to a more creative environment. While service innovation does support market performance in the food and beverage business, it does not support the relationship between cost orientation and inter-functional coordination. Few empirical investigations have focused on service innovation like this one. More research is needed to determine how a company's strategic direction affects its ability to innovate its products, but the findings of this study are transferable to other service industries.</p> Maria Syed Moin-ud-Din Shah Copyright (c) 2022 Maria, Syed Moin-ud-Din Shah 2022-12-31 2022-12-31 4 4 602 611 10.52131/jom.2022.0404.0101