1.
Muhammad Abu Huraira, Ahmad U. The Effectiveness of Brand Personality & Affective Commitment in Capturing Brand Loyalty: A Study of Retailers in UK. iRASD J. Manag. [Internet]. 2022 Apr. 29 [cited 2024 Apr. 27];4(2):143-5. Available from: https://internationalrasd.org/journals/index.php/jom/article/view/745