Khalil, Shahzad, and Mirza Ameen ul Haq. “Enhancing Retail Brand Equity through Consumption Value: The Mediating Effect of Brand Experience”. iRASD Journal of Management 4, no. 1 (March 30, 2022): 114–126. Accessed November 10, 2024. https://internationalrasd.org/journals/index.php/jom/article/view/680.