Innovative Machine Learning Behavior and Behavioral Emotions Regulations: A Critical Role of Normative Beliefs and Perceived Norms in Educational Institutes

Abstract

The human behaviors are regulated with cultural and social norms. In the modern time, the diversity of humanity due to globalism has changed the traditional ways of influencing human behavior. The technological advancement has changed the traditional concepts and the more developed mechanism are considered for it. The purpose of this study was to determine the role of innovative machine learning behavior, normative beliefs and perceived norms to influence the human behavior and emotions regulations in Pakistan. The Likert scale questionnaire was adapted to collected the quantitative data from the respondents for this study. The study demonstrates the significant role of innovative machine learning behavior, perceived norms and normative beliefs for behavior emotions regulations of the human being. The study also has significant framework as a contribution for the literature. The study provides significant practical implications to regulate the human behavior and influence it with the machine learning approach.