The Impact of Personal Traits of the Consumers on their Impulsive Buying Behavior of Pakistan

  • Abdul Rauf Barani Institute of Sciences, Sahiwal, Pakistan.
  • Dr. Arshia Hashmi The University of Faisalabad, Pakistan.
  • Dr. Azeem Ahmad Barani Institute of Sciences, Sahiwal, Pakistan.
Keywords: Impulsive buying behavior, Personal traits, Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism, Positive mood

Abstract

Impulsive buying is considered most idiosyncratic and persistence phenomena of consumer lifestyle and also get the intentions of the consumers nowadays. Thus, the aim of the current study is to examine the role of personal traits of the consumer such as openness, conscientiousness, extraversion, agreeableness and neuroticism on their impulsive buying behavior. The purpose also include the investigation of mediating role of positive mood of the consumers among the nexus of personal traits of the consumer and their impulsive buying behavior. The data has been gathered by using questionnaires while SPSS and smart-PLS have been employed for analysis. The results exposed that openness, extraversion, and agreeableness have positive association with consumer impulsive buying behavior. The findings also exposed that positive mood of the consumers positively mediates among the nexus of consumer traits such as openness, and extraversion and impulsive buying behavior. These findings also suitable for the regulators that they should improve their focus on consumer personal traits that should improve the impulsive buying behavior and also enhance the firm performance.

Author Biographies

Abdul Rauf, Barani Institute of Sciences, Sahiwal, Pakistan.

Department of Management Sciences.

 

Dr. Arshia Hashmi, The University of Faisalabad, Pakistan.

Assistant Professor, Department of Management Studies.

 

Dr. Azeem Ahmad, Barani Institute of Sciences, Sahiwal, Pakistan.

Assistant Professor, Department of Management Sciences.

 

Published
2019-06-30
How to Cite
Rauf, A., Hashmi, D. A., & Ahmad, D. A. (2019). The Impact of Personal Traits of the Consumers on their Impulsive Buying Behavior of Pakistan. IRASD Journal of Management, 1(1), 46 - 62. Retrieved from https://internationalrasd.org/journals/index.php/jom/article/view/127