KHAN, Samina; SABA, Kiran; JAVED, Maheen. Use of Qualitative Research Approaches in Area of Banking and Customer Relationship Management: A Review of Existing Literature. Journal of Organization and Business, [S. l.], v. 3, n. 1, p. 08–13, 2022. Disponível em: https://internationalrasd.org/journals/index.php/job/article/view/1162. Acesso em: 8 nov. 2025.